Most business owners market themselves in EXACTLY the WRONG way!!

"Marketing: The art of revealing your unique talents
to people eager to purchase your products and services."
--Lisa Cherney

 Overhaul YOUR marketing message to eliminate competition, attract the clients searching for your unique approach, and create a wildly successful business. Here's how...

To: Business owners who want to stand out in their market

From: Lisa Cherney

Marketing isn't that hard! You CAN attract your Ideal Clients, offer them the services they want, and have them come back time and time again, if you just know how.

Those clients are out there, waiting to hear your unique message, waiting to write you a check so they can grab your services before someone else does, so they can say, "YES! I need that, Sign me up!"

Yes, I've heard the horror stories about that mailer that went out and got no response or the email that brought in the wrong customers. In fact, the biggest complaints I hear from new clients are:

• I'm putting lots of time and money into marketing and getting meager results

• I'm not attracting the right clients (and the ones I do get drain my energy)

• I can't seem to communicate the value I provide my clients

• I can't figure out what to say on my web site (so it sits there unfinished)

• I can't get across what makes me unique

• How can I work with you 1-on-1

• I'm so frustrated I'm about ready to quit this business and get a real job!

Yet hundreds of business owners and professionals just like you are attracting the clients they want to work with through powerful marketing tools that you can use too.

And it doesn't matter which industry you work in. Everything revolves around two questions: "How do I get clarity around what makes me unique? Why should anyone work with me instead of that other company?"

How do I know this works?

Like many of you, I worked in Corporate America for years. In fact, it took getting laid off three times in two years to finally push me into starting my own business. And, having worked in corporate marketing and with ad agencies on brands like Lipton, Equal and Nissan, I thought I had it made for marketing my own business. It didn't even bother me that my husband had quit his six-figure job as a chemical engineer to go to Chiropractic school and that I would be the sole breadwinner.

All that ad agency and corporate marketing experience turned out to be worthless when I started my own business.

I threw money at every marketing idea I knew and every one that I was told to try. I spent a ton of money and attracted lots of clients, the WRONG clients, the ones that reminded me of the old bosses I'd left behind in corporate America.

I was utterly confused. My marketing did work but not in the way I expected. Where were the RIGHT clients, the ones who reminded me why I'd gone into business in the first place? I wasn't finding them at the networking events, where I spent a lot of time.  They weren't calling me. They didn't know I existed because my message wasn't reaching them.

If you have sales and marketing experience and are stumped, you are not alone. It took a while but I finally realized that finding my best Ideal Clients required a different kind of marketing.

I started over. My first question was, "Why did I go into business in the first place?" And my answer: To attract clients I was passionate about helping.

You see, the big advertising agencies don't teach you how to translate your passion for what you do into a powerful marketing message. And never will. When I went back to the basics and revised everything I knew about marketing, I started with what made me unique. Instead of focusing on the competition, I focused on what would attract clients to me and created a process that translated my personal passion into my magnetic marketing message, created my own Juicy Benefits, and  lasered in on my Ideal Clients to help them achieve better and more rewarding results in their own businesses. The competition simply disappeared and my business took off.

The steps I took led directly to the creation of my Conscious Marketing 8-step system, which is the foundation my Creating a Marketing Message with Juice program.

Now my business looks like this:

• I work three days a week and make five figures a month.

• I work only with my Ideal Clients, the ones who value my expertise, love to give me money and are excited about growing their businesses.

• I've created effective programs that leverage my time.

• In ten years, I've helped thousands of clients launch new businesses or take their current businesses to a new level by helping them find the perfect words for their marketing.

• I get referrals from website designers, graphic artists, and copywriters every day. One web designer even flew me to Arizona to work with a group of her clients so they would finally finish their website. They were not getting the results they wanted and were struggling to create content that captured their unique approach.

• I'm invited to speak at the most prestigious professional associations such as Professional Coaches and Mentors, National Association of Women Business Owners, and Institute for Management Consultants.

• My marketing is doing its job.

How would you like your business

to look like this?

It's possible. Not only possible but necessary. To compete in today's market you MUST stand out. You have to offer your products in a way that attracts customers. And you have to do it NOW. Your first job when you start your business is get customers. The ONLY way to do this is to tell your potential customers that you exist, what you offer, and why they should buy from you. In other words MARKET.

Marketing is your first job, your first investment, your first step into the world of business. If you have only a small amount of money, put it into marketing. And make sure you are doing it the right way by using my Creating a Marketing Message With Juice program. Even if you are still just thinking about starting a business, start marketing to see if your idea is viable. If you think your web site and marketing materials are good enough, go back and take another look. If you are not getting any calls or are attracting people who are not a match, there is something wrong with your marketing. When you get your message right, your marketing and your web site will filter out those people you do not want to work with and make clear to your Ideal Clients that you are a match for them.

This is exactly what I did when I started my business. I did all the hard work of figuring out what needed to be done and how it needed to be done. I made all the mistakes and found all the shortcuts to success.

How you can get the coaching

you need to grow your business.

Every day, I met potential clients who desperately needed this information, who were begging for the answers to making their marketing work for them. I could only take on a few of them as clients and thought long and hard about how I could help everyone I couldn't work with personally. I needed to clone myself yet give incredible value at an affordable price.

To meet this need, I created the Creating a Marketing Message with Juice audio tutorial and e-book program.

Soon after I completed the program I met a Chiropractor at a meeting where I was speaking on this subject. After my talk he told me he was seeing hundreds of patients a week and spending over $6,000 a month on print ads and coupon mailers which attracted all the WRONG clients. He was so frustrated that he was almost ready to leave the profession.

He invested in my Creating a Marketing Message with Juice program and discovered quickly that he wanted to work with patients who were focused on wellness, not sickness and immediately created his Juicy Benefits. During our 1-on-1 strategy session we decided he should hold free educational workshops, which incidentally reduced his marketing expense by 75% or $54,000 per year.

Now he works just three days a week and spends Tuesday and Thursday afternoons with his kids.

His problem was that he had no idea who his Ideal Client was and had no idea how to attract that client. My system helped him focus on that problem with a step-by-step process that made it easy to change his marketing methods.

The Creating a Marketing Message with Juice program works because:

• It helps you master the skill of creating irresistible benefit statements that inspire clients to say, "I need that!"

• You can use the system over and over again, whenever you decide to reinvent your business or launch a new program.

• It includes live 1-on-1 HOT SEAT recorded sessions with my clients (and you'll wonder why you never thought of the strategies revealed there).

• It includes step-by-step Juicy Benefit Worksheets and dozens of examples to follow. (You'll find critical steps almost nobody ever takes)

• You get easy-to-follow templates for where and when to use Juicy Benefits on your website, business card, flyers and more.

• You get a bonus package of worksheets and a formula for defining your Ideal Client. Once you define your Ideal Client, choosing where to invest your marketing dollars and time is easy because you know exactly who to target to get the best results for your money. (You'll be surprised at how targeted the benefits become and the tons of money they attract.)

Are you ready for YOUR marketing

to attract YOUR Ideal Clients?

If your marketing is not working for you, there is only one solution. And it's not doing the same thing over and over. You see, in this new economy, every business must tighten up, must find the best possible way to stand out, must take steps to attract those clients who are still buying.

Do you want to be one of the thousands of business owners who will have to go home one night and tell your spouse and kids you have to close the business because you are losing too much money? Think how painful it would be to become another failure. And think of the irony that most people will never even know you tried and failed.

Or do you want to start now to discover and implement the tools that will make your business stand out, attract the clients who value your unique approach, not the ones who ask for discounts, and stay in business when others are bailing out?

The Creating a Marketing Message with Juice program is designed to take you from where you are now to where you need to be. Why try to figure it out on your own when you need to take action right now to ensure that your business succeeds?

Do you want to be like the woman I met recently at a networking meeting? Before I spoke, she and everyone else had given their 30-second introductions. I'm sure you've heard a lot of them. After I spoke, she introduced herself to me. In tears, she said that she was a financial planner, that she couldn't to attract clients and was ready to give up on her business. I realized that I didn't remember her at all even though she had given her 30-second introduction and had said something about "helping people plan their financial future." She had made no impression on me.

Here's what happened within weeks after she started using my program and after she worked with me 1-on-1 to craft her 30-second introduction:

• The next week she incorporated her Juicy Benefits into her 30-second intro, had nine appointments within a week and closed over $12,000 worth of business. She had been attending this group and introducing herself for over a year with NO results.

• She launched her website in just one week because she knew exactly what to say to stand out (and saved over $2,000 in web design costs).

• She went on to win the top sales awards in her company.

• She became known as the financial planner who specializes in helping single moms become financially independent.

Which would you prefer to be -- the business owner who plods along with a barely adequate marketing program forever on on the edge of failure -- or the business owner who attracts Ideal Clients who beg for the opportunity to work with you.

What does it take to get started NOW?

As you can imagine, the tactics revealed in this program can be worth hundreds of thousands of dollars to you. Even if you hired me to coach you at my regular rate, you would expect to pay over $10,000.

As I said earlier in this letter, I only work three days a week and I rarely work 1-on-1 with anybody. Even if I wanted to, I couldn't accept all the clients who want to work with me. By creating an audio and e-book program, I can give you all my powerful secrets and I don't have to make you invest a fortune to get it. The best thing is, you don't even have to wait to schedule time with me. As soon as you order, I'll ship your package so you can get started immediately.

Here's what you get:

Creating a Marketing Message With Juice Program
Value $397
	Audio Tutorial Through a series of audio recordings, you will learn to craft irresistible benefit statements that will inspire your clients to say, "I need this!" During this process, you will learn to identify the outcomes you deliver, create a message that makes you unique and differentiates you from the competition, and create benefits that are fresh and juicy.
	Hot Seat Sessions Listen in as I put my clients on the spot in live "hot seats" and through intense exchanges create powerful marketing strategies for them. You will hear every moment from the initial problem to the transformative moment of revelation when they finally get the juice into their message.
	Juicy Benefit Worksheets The audio recordings will walk you step-by-step through these worksheets as you craft your unique marketing message. Dozens of examples will assist you in the magical process of getting just the right message to your audience.
	Juicy Benefit Templates These easy-to-follow templates show you exactly where, when and how my previous clients have placed their Juicy Benefits on their websites, business cards, flyers and more!
	Ideal Client Formula Using the worksheets, templates and the formula outlined in the audio recordings, you will define your Ideal Clients so your benefits laser in on them and make you a ton of $$$!

Normally the investment for this entire package is $397. However, because I want as many of you as possible to have this valuable information, if you order today you can claim all my recordings, templates, worksheets and formulas and you won't have to pay $397.

Your investment today is just

$297

And, if you sign up today,
I'll throw in these two incredible bonuses:

That's right! You get

Creating a Marketing Message With Juice  

AND Stop Wasting Money: 12 Not To Miss Marketing Tips

AND Lisa's Realization Story

Valued at

$545

 and, if you order today, your investment is just

$297

It's a simple choice. You, as a business owner and professional, need this information to make your business stand out from the competition and attract clients who value your approach and that you want to work with. To get the tools that will make your business a powerful client attractor, simply click on the button below and fill in the simple form. Your Creating a Marketing Message With Juice package will be on its way to you immediately.

I look forward to working with you to ensure your marketing success.

Lisa Cherney

PS: Most marketing programs will cost you thousands and will set your head spinning with the techniques you must use rather than focusing on the most important part of marketing, what you say. For just $297 you will get my program, which is guaranteed to drive the clients you want to your business.

PPS: Why wait to get started? Every day you delay adds up to lost clients and lost dollars.

PPPS: When you get clear on the unique benefits you provide, you will start to own your own value and start to raise your fees. You can be just like one professional organizer who, after using my program and after her 1-on-1 session, knew her Juicy Benefits and why she was different from her competition, doubled her fees, and broke her $100,000 goal for 2008.

©2009 Conscious Marketing